Advertising Specs
Welcome to our Ad Specs page. We’ve standardized page layouts across our properties, so just a few advertising units can reach all of our readers. Whether you want to reach the audience one site or the entire Important Media network, you just need one set of assets. Of course, if you want a little mix ‘n match, that’s okay, too. We’ll happily support creative versioning for each title you select.
Our network-wide ad units are laid out on this page in our standardized network layout.
| Policies & Reqs | Ad Creative Specs Network Standards |
| General Requirements: | Formats: We accept GIF, JPEG, SWF, rich media & third party served ads Third party vendors accepted: DFA, Mediaplex, Atlas, Pointroll, Eyeblaster, others considered case-by-case. Units: Javascript tags only, no iFrames; target new windows/tabs on click Send creative 2 business days before campaign start. |
| Audio Policy: | In-banner audio must be user initiated on click, not mouseover. Include a clearly labeled stop / mute button. |
| Video Policy: | Load: 40k initial / 1mb streaming per video playing at a time Video dimensions limit: 800×250 Video length: 90 seconds |
| Expansion Policy: | Expansion can be initiated by mouseover or click. Expansion must close in same method as was used to open (i.e. click to open/close or mouseover to open/close). No restriction on hotspot area. |
| We do not accept: | Popups or popunders Layers or floaters Clicks that open a destination page in the same window or behind the active window Ads that mimic site content / design, operating system windows, or software interfaces |
Content Splash: 300x250 (between content and comments)
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