Sponsor an Important Media Post

Example of a sponsored post on Gas 2.

The Important Media network is a great place to promote your company’s healthy and green initiatives and products. Our readership of about 3 million monthly readers tend to be highly educated, high earners, and have disposable income (most have no kids). Our demographic data are publicly available here: Important Media Readership.

See Why Blog Posts are the New Ad Unit from Hubspot for a thorough analysis of the outstanding effectiveness of content-based marketing. Plus, sponsoring a post will get your info prominently published, blasted out to our many social media followers, and passed along through RSS feeds and newsletters. Your article will be permanently available on our site and will provide long-tail exposure for you as readers find our search optimized articles for the keywords associated with your product. Please note, sponsored links in the article will be live and connected to your site, and will not pass pagerank. We will happily promote you and the article you sponsor through our social media outlets, as well.

Sponsored posts / Advertorial

Sponsored posts, which can include stories from press releases, videos, articles, interviews…you name it, cost $150 per article on all but four of our sites. The cost on CleanTechnica.com (the #1 cleantech-focused website in the world) is $500 per article, the cost on Gas 2 is $300 per article, and the cost on Planetsave.com and Eat, Drink Better are $200 per article.

Payment is required before posts go live, no exceptions. 

Here are two recent examples of sponsored posts:

NOTE: Important Media reserves the right to refuse to publish (with refund), edit, and adapt any content we feel is not in keeping with our established editorial standards in its current form, is intentionally misleading, promotes illegal or “unethical” products or services, or which we feel will not be relevant and valuable to our readership.


Who Writes the Sponsored Articles?

If you like, you can submit your own high quality and original article for us to present to our readership under a Guest Contributor by-line (which we also use for syndicated articles and featured guests). You are free to write anywhere from 350-1200 words, and pick a topic of your choice. General guidelines are that, if it looks too advertorial, it will not attract readers, so we suggest that you focus on your industry and speak as a voice of authority in that field. If you offer something of value to readers, they’re more likely to like you, and to share your article. You are encouraged to include a photo and/or video clip, as well. If you’d like us to write an original piece for you, just let us know. We know our audiences well and charge just $25 for writing services per article.

If you’d prefer, we can get your sponsorship onto an existing article. If all you’re looking for is to be affiliated with a particular subject, take a moment to search our network using the search box at the bottom left of the page. If you find an article you’d like to sponsor, just let us know which one.

OPTIONAL: Make it sticky!

If you’d like to have us feature your sponsored article, you can “make it sticky” by having us put it in the top right of our sidebar for a month. This greatly increases the exposure your article will get, and gives it an additional boost in terms of SEO. The cost for this is the same as the sponsored post. So if you’d like to “make it sticky”, the cost for any sponsored post or package is just doubled. For example, an advertorial on GreenBuildingElements.com costs $150 for publication and promotion through our daily newsletter/social media, and an additional $150 for a month for that article to sit at the top right of the GBE site. Ask an account representative if you’re interested in more details.


The sites below accept advertorial content. Feel free to check them out—you’ll be taken to a new page in a new tab or window, and this page will stay open.

Premium sites:

(the world’s biggest clean tech website) ($500)
Gas 2
(biofuels, alternative transportation, and the future of all things that go) ($300)
(wildlife, science, green news) ($200)
Eat, Drink, Better
(sustainable food) ($200)

Standard sites (all $150 unless noted):

Green Building Elements
(green building, energy efficiency, LEED, green products)
(green business, social enterprise)
Green Living Ideas
(personal health, sustainability and the green lifestyle)
Blue Living Ideas
(water issues)
The Inspired Economist
(sustainable business and corporate social responsibility)
(local issues, everywhere)
Red, Green, and Blue
(environment, public policy, and politics)
(Waste: reduction, reuse, recycling, and upcycling, since 2003!)
Feel Good Style
(eco-fashion, natural beauty, and green personal care)
Vibrant Wellness Journal
(health, wellness, food, recipes)
Crafting a Green World
(green crafting)
(all things 2 wheels! Plus, city living, outside the vehicle)
EV Obsession
(the electric vehicle revolution is not only here, it’s huge)
Solar Love
(all things solar power)
(alternative, off-grid living)
(spiritual sustainability)


Ready to Get Started?

We’ll begin your project as soon as your funds reach our account. If you want to get the ball rolling right now, you can use PayPal for immediate processing. Using PayPal, send money to billing@importantmedia.org to get started. To discuss more “out of the box” ideas or the possibility of a multi-site discount package, click here, or send an email to accounts at importantmedia dot org.

Thanks for your business, and we look forward to working with you!


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